For the first time, PUMA Hoops has collaborated with LaMelo Ball’s personal style brand LaFrancé to launch the new PUMA MB.03 LaFrancé signature basketball shoes, which combine the elegance and luxury of the brand with the fighting blood on the sports court, showing unique fashion taste both on and off the court, creating a dramatic and romantic design style.
The brand-new PUMA MB.03 LaFrance signature basketball shoes are inspired by the traditional French flower pattern, mainly with lily totem, with fluorescent dye and alien claw mark design, echoing the MB series “Not From Here” space concept.
As the first released colorway of MB.03 series, the upper is covered with eye-catching fluorescent green as the main color, adding a full version of flower totem, and bright yellow alien claw marks as embellishment, using mesh fabric material to increase breathability and comfort level.
The sole is embedded in PUMA’s Nitro nitrogen midsole technology to create two functions of ‘light weight’and ‘high buffer’. With the special wear-resistant rubber outsole for basketball shoes, it brings excellent traction performance, synchronised with the durability of the ground friction, and brings excellent anti-slip function for the quick cut and fixed jump shot. The bright yellow outsole extends to the side of the shoe like an alien corrosive liquid, complementing the claw mark design, and the bold addition of the words ‘RARE’ in pure black on the sole conveys LaMelo’s unique fearless attitude on the court and in his personal style.
LaMelo Ball said: “I am delighted to be combining PUMA and LaFrance, which will be my exclusive collection for my fans, built with the philosophy of ‘You are 1 of 1’, easy to wear on and off the court, with the most perfect personal style.”